HealthTech Bioactives showcases taste modulation solutions at Fi Europe 2023
HealthTech BioActives (HTBA), a global leader in natural flavonoids and active forms of B12, invited attendees of Fi Europe to visit HTBA stand 4.0D122 on November 28-30, 2023, in Frankfurt, Germany. Visitors to the booth can meet with HTBA experts and learn more about how HTBA’s solutions can help overcome taste challenges such as sweetness enhancement and taste masking.
Today’s consumers are increasingly concerned about their overall health and well-being and are seeking foods and beverages that offer functional advantages suitable for their busy lifestyles. At the same time, they continue to demand satisfying new taste experiences. In response, HTBA closely monitors market trends and leverages its taste modulation tools to help create outstanding consumer-oriented solutions. These solutions are crafted from naturally derived ingredients and adhere to stringent European quality standards, aiming to elevate the taste experience to a premium level.