The additional comes as a result of a partnership with LOTTE Chilsung Beverage Co., Ltd.
Spirit of Gallo announced that it will add a new category to its spirits portfolio: Soju. As a result of the partnership with LOTTE Chilsung Beverage Co., Ltd., Gallo will expand the distribution of Soonhari, Chum Churum and Saero in the United States beginning January 2024.
Soju, native to Korea, is popular around the world, and has become increasingly common in the US as multicultural consumers and Gen Z 21+ consumers look for unique and diverse alcoholic beverage options. Soju is typically made from tapioca, sweet potato, rice, wheat, or barley, and it has a lower alcohol content compared to many Western spirits. Its mild flavor and versatility make it appealing to a wide range of consumers.