Acosta Group announced its 2024 retail predictions, identifying how brands and retailers can win shopper loyalty, drive sales, and achieve efficiencies in another year of anticipated marketplace disruption.
1. Driving Growth Will Take Standout Creative Measures 2. Seamless Retail Redefines Shopper Delight 3. AI Propels Retail Efficiency and Shopper Experience 4. Shoppers Prioritize What's NOT in Their Products 5. Retailers Turn Up the Heat to Attract Diners