Global Beverage Category Insights, Chains to Watch
Technomic study reveals what's next for the competitive global beverage category
Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.
Also explored in the report, a niche category to watch in the coming years are new types of drinkable yogurts that tap into the healthy indulgence trend. Aside from beverage specialists, many global quick-service brands are also developing significant coffee and specialty beverage platforms, sub-brands and spinoffs, including McDonald's new CosMc's in the U.S. and KFC's burgeoning KCOFFEE concept in China.