Talking Rain® Beverage Company announced its first chief growth officer, Rich DePencier, a move in the company's aggressive strategy to energize future growth and meet consumer demand for Sparkling Ice®.
Thanks to leadership in the consumer packaged goods (CPG) industry, DePencier brings both deep brand management expertise and a passion for innovation in marketing, product development and retail. In this new position, DePencier leads the company's largest-ever investment in marketing and innovation around Sparkling Ice with bold creative campaigns, flavorful new product launches, unique brand collaborations and partnerships, and new channel expansion.