When it comes to trends, Innova Market Insights takes a 360-degree view of the world so we can evaluate and incorporate various factors that ultimately impact the food and beverage market.
At the top of the trends hierarchy are five macro forces that impact consumer needs and behavior: focus on health, increased cost of living, potential political and global threats, technology transformations, and health of the planet. This last force, health of the planet, inspires consumers to do what they can to manage their impact on the environment. Sustainable packaging is essential to health of the planet because it allows consumers to take action in a tangible way.