The Upcycled Food Association (UFA) appointed Amanda Oenbring as the new CEO. Oenbring brings a wealth of experience in community collaboration, climate philanthropy, and global growth and has a proven track record of movement building, previously scaling international membership at 1% for the Planet and leading environmental nonprofit network expansion at EarthShare. Her vision aligns seamlessly with UFA's commitment to promoting sustainable practices in the food sector.
As awareness of wasted food's impact on climate grows, a solution as accessible as upcycling continues to gain recognition and momentum. This created a ripe environment for UFA to create opportunities for positive impact not just within the food industry, but within the policy and climate philanthropy landscapes as well. In just one year UFA spearheaded significant milestones, including the recognition of "upcycled food" in federal legislation, the debut of two upcycled food pavilions at industry trade shows frequented by an estimated 100,000 food leaders, and a groundbreaking industry innovation challenge in collaboration with Misfits Market that attracted over 100 applications for new upcycled food concepts.