APPLEGATE®, a natural and organic meat brand, announced its goal to transition all of its award-winning beef hot dogs to beef raised on verified regenerative grasslands by the end of 2025. Implementing this change across its entire beef hot dog portfolio is expected to contribute to the regeneration of six million acres of grasslands, which could increase the current regenerative acreage of Applegate suppliers by more than 2,200%.
With two out of three US adults saying they eat meat frequently1 and cattle consistently spotlighted for their potential negative impact on the environment, Applegate believes there is a need to improve cattle grazing practices to both meet demand and positively impact the environment. Applegate is doubling down on its commitment to regenerative agriculture where practices such as holistic managed grazing may reduce the environmental impact of livestock agriculture. These practices could play a vital role in a healthy food system by helping to restore soil health, sequester carbon and safeguard the land against drought, wildfires and erosion. Applegate is committed to demonstrating the positive impact that animals can have on the land and producing meat that we all can feel good about consuming.