There once were differing perceptions of whether the earth was flat or round. Of course, nearly all pizza offerings are both flat and round. And today finds processors challenging category perceptions and using creative new products to lure consumers and steal foodservice sales.
A quick review shows category leaders embracing new toppings and crusts. Still more processors—from dramatically different categories—are breaking into pizza with new offerings. Others are addressing consumer health interests (gluten free), bringing authentic global flavors straight from Italy and transitioning popular restaurant brands into the retail environment.