Catalina Crunch®, a brand known for its innovative approach to better-for-you snacks, announced the appointment of Wendy Behr as its first-ever chief research & development officer. The strategic hire marks a significant milestone in Catalina Crunch®'s journey, as the brand continues to push boundaries and set new standards in product innovation.
Behr joins Catalina Crunch® with a wealth of experience and a proven track record of driving innovation and elevating product quality. Most recently serving as the chief product officer at Nature's Fynd, Behr played a pivotal role in leading a 150-person organization through a phase of unprecedented growth, preparing the company for its next level of success with strategic initiatives and cutting-edge innovation methods.