According to a recent study from The Ohio State University, snacks punch above their weight in the food industry. Researchers found that Americans ingest between 400 and 500 calories a day from snacks, which constitutes more calories than typically come from breakfast.
The top snacking drivers are to “prevent feeling hungry” followed by “rewarding oneself” according to Innova Market Insights’ 2023 Snacking & Healthy Snacking survey.