Tillamook County Creamery Association (TCCA) president & CEO Patrick Criteser announced he will step down later this year. The TCCA board of directors selected David Booth, TCCA's current EVP of brand growth & commercialization, to succeed Criteser as president & CEO, with Criteser's endorsement, and in alignment with the organization's long-standing succession plan.
Criteser has led the farmer-owned cooperative since 2012. Under his leadership, the beloved regional heritage brand has been transformed into one of the largest, most respected and fastest-growing dairy companies in the country.