Mars Snacking, Unreasonable Group Announce New Cohort
Mars and Unreasonable Group will work together with 15 rapid growth ventures across five continents in the first year, supporting sustainability and Net Zero by 2050
As part of the Unreasonable Food ™ collaboration, Mars and Unreasonable Group announced the inaugural cohort of companies positioned to re-define our food systems. Mars in collaboration with Unreasonable Group, has helped select fifteen purpose-led, growth stage ventures and their leaders, for their potential to drive impact at scale across the food value chain. This next stage of the Unreasonable Food program will positively impact sustainability goals – including the Mars Net Zero Roadmap and 2030 goals of reducing emissions by 50% and beyond.
To identify the Unreasonable Food inaugural cohort, the selection committee reviewed a host of innovative and entrepreneurial disrupters in the food space, all focused on four distinct pillars: Shaping the Future of Food, Improving Farmer Livelihood, Transforming Food Supply Chains, and Reimagining Sustainable Packaging.