Trial of meal kits is still relatively low with 3% of the US adult population (18 and older) trying a meal kit delivery service within the last year.

Meal kit delivery services have exploded since their introduction in 2012, bridging the space between home-cooked meals and takeout. Meant to solve the perennial problem of "what's for dinner?," the services offer people a convenient way to cook at home without having to do the meal planning and grocery shopping.