Bartek’s new logo is the most immediately visible embodiment of its transformation. Maintaining its historic purple color to pay homage to its entrepreneurial roots, Bartek’s logo now includes a logomark representing Bartek’s people, products, processes, and customers.

The first in a series of capital investment projects to support its growing acidulants business, Bartek is expanding capacity and capabilities to allow for greater flexibility and support of its food, beverage, and confectionery; animal nutrition; and industrial customers.