This year’s Institute of Food Technologists’ SHIFT20 event focused on the future of food. In conjunction, the American Egg Board shared its latest white paper on Gen Z, which is just beginning to make its mark on food and beverage innovation. 

Mintel’s Global COVID-19 Tracker trends changes in global consumer behavior directly related to COVID-19.

Generation Z, which contributes approximately $830 billion to US retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.

Growing up with a focus on the flavor and function of food rather than brand will make Gen Zs more challenging for food marketers to reach