This year’s Institute of Food Technologists’ SHIFT20 event focused on the future of food. In conjunction, the American Egg Board shared its latest white paper on Gen Z, which is just beginning to make its mark on food and beverage innovation. 

Ethnically and culturally diverse, Gen Z is imprinting its unique world view on food choices and will influence what ends up on shelves in the coming years. Although they love global flavors, snacking, sharing and eating on the go, Gen Z is also deeply concerned about sustainability. They want to know how and where food is grown and produced and its environmental impact. 

Read more about this generation of “unintentional foodies” in our latest white paper.