Bakery foods, especially baking ingredients, were one of the first categories to experience COVID-19-induced consumption gains in 2020. Last spring brought shelter-in-place orders and they unleashed a once-in-a-lifetime stampede for home baking supplies.

Kellogg tapped two family-favorite brands to create two all-new nutritious flavors, Frosted Mini-Wheats® Cinnamon Roll and Special K® Blueberry. Both feature the same leading ingredient: whole grains.  

Gerber announced its entry into the frozen aisle with the launch of new frozen products from Freshful Start™, a premium, organic, simple-ingredient line of foods made with veggies and whole grains. Freshful Start™ bowls come in three varieties – Tomato Basil, Mac & Cheese and Southwest Style – and are designed for toddlers 12 months and up.

Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the past decade or so.

Del Monte Foods, Inc. introduced Del Monte® Oats To Go, a ready-to-eat oatmeal cup made with whole grains and 100% real fruit. Oats To Go brings homestyle oatmeal goodness in an accessible and convenient way. 

InHarvest, Inc., announces the latest innovation to join its line of premium whole grains and grain blends for foodservice: Grain Perfect™ sous vide.

Popcorn Indiana introduced four new and improved flavors of popcorn, with more taste and flavor, using all-natural ingredients, while still being a healthy snack choice. The reformulated flavors include Kettlecorn, Black & White Drizzlecorn, Movie Theater Butter and Aged White Cheddar.

Chobani announced several new food and drink innovations that harness the power of good food with nutritional value. Innovations debuting at grocery and retail stores nationwide include Chobani Probiotic, refreshing and fruity plant-based beverages, and Chobani Complete, lactose-free Greek Yogurt food and drinks filled with protein and amino acids.

Kashi, a pioneer in natural foods, debuted protein-packed waffles under its GO line of products. Available in three flavors, Wild Blueberry, Cinnamon Brown Sugar and Vanilla Buttermilk, the waffles deliver double-digit protein, single-digit sugar and 100% whole grains per serving.

Known for reviving the bread aisle with loaves loaded with killer taste and texture, Dave’s Killer Bread (DKB) brings its whole grain and protein game to the grill with the launch of organic burger buns.