With 40-45 calories per slice (serving size two slices, 80-90 calories), Healthy Habits includes the brand's first keto-friendly variety – Healthy Habits White made with Whole Grain – a soft and fluffy white bread with six net carbs per slice (serving size two slices, 12 net carbs).

Premier Protein expanded its innovative line of ready-to-drink Protein Shakes with Oats with the launch of Chocolate Hazelnut for stepping up breakfast games. The new flavor, which launched online last month, is starting to hit store shelves over the next few months.

Bakery foods, especially baking ingredients, were one of the first categories to experience COVID-19-induced consumption gains in 2020. Last spring brought shelter-in-place orders and they unleashed a once-in-a-lifetime stampede for home baking supplies.

Kellogg tapped two family-favorite brands to create two all-new nutritious flavors, Frosted Mini-Wheats® Cinnamon Roll and Special K® Blueberry. Both feature the same leading ingredient: whole grains.  

Gerber announced its entry into the frozen aisle with the launch of new frozen products from Freshful Start™, a premium, organic, simple-ingredient line of foods made with veggies and whole grains. Freshful Start™ bowls come in three varieties – Tomato Basil, Mac & Cheese and Southwest Style – and are designed for toddlers 12 months and up.

Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the past decade or so.

Del Monte Foods, Inc. introduced Del Monte® Oats To Go, a ready-to-eat oatmeal cup made with whole grains and 100% real fruit. Oats To Go brings homestyle oatmeal goodness in an accessible and convenient way.