Purely Elizabeth launched 5 Grain + Seed Oatmeal Single Serve Packets. A portioned breakfast staple, the product is an oatmeal made with plant-based protein (pea + chickpea protein, chia, and flax).

In 2021, trends toward health and plant-based foods are driving product developers to formulate a wave of new products with grains and seeds. According to Innova Market Insights, grain product launches had a 7% average annual growth rate in the period from 2014 to 2018.

Consumer interest in comfort foods, especially indulgent foods, is higher than ever. Yet the forces driving that interest are in conjunction with an equally high awareness of the importance of nutrition to health. The two trends need not be in conflict, however. Several strategies already are firmly rooted in formulating better baked goods.