scientific findings in advertising

Items Tagged with 'scientific findings in advertising'

ARTICLES

FTC Demanding Scientific Support to Ad Claims

July 20, 2011

According to a U.S. Federal Trade Commission (FTC) lawyer, POM Wonderful LLC does not have the scientific backing to make advertising claims indicating its pomegranate juice and supplements prevent or treat prostate cancer, erectile dysfunction and heart disease.

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

Remember a child’s kaleidoscope? You put your eye to a cylinder fitted inside with angled mirrors and—as soon as you twist the end of the cylinder—there’s a changing pattern with the shifting of small pieces of colored glass. That’s also something of an apt description for the plant-based food and beverage market, which continues to capture attention as it grows and shifts.

Items Tagged with 'scientific findings in advertising'

ARTICLES

FTC Demanding Scientific Support to Ad Claims

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