The brand's name, The Clovis Culture, is derived from the historical diet of ancient paleolithic tribes (called Clovis) which encourages that the human body be fueled by all-natural foods such as meats, fruits, and vegetables rather than processed foods, dairy, and refined carbohydrates. Today, this is commonly referred to as "The Paleo Diet."

Nutrients taken in powder form are effective in preventing malnutrition in children, according to new findings.