Enlisting the help of First We Feast's™ internet phenomenon Hot Ones™, whose notoriously hot wing sauces put fans’ tastebuds to the test, Pringles is releasing the new limited-edition Pringles Scorchin’ Hot Ones lineup.

New, limited-time Cheez-It Snap'd Scorchin' Hot Cheddar is baked with 100% real cheddar cheese and features fiery heat, garlic and savory umami.

Opopop includes customized gold coated metal 'popsticks', building on the tagline, "who says you can't put popcorn on sushi?". Each320g sized bag makes about four to six poppers worth of popcorn, depending on what size snack consumers desire.

“I’d never had a cauliflower cracker growing up,” recalls King, the senior marketing manager at Mary’s Gone Crackers, Reno, NV. “And the idea of ‘gluten-free’ was unheard of. The ingredient lists on most of the crackers I ate were a lot longer, too.”

Cheez-It Puff'd is available in three varieties: Cheez-It Puff'd Double Cheese, Cheez-It Puff'd White Cheddar and Cheez-It Puff'd Scorchin' Hot Cheddar.

The iconic snack has introduced a new twist on the staple Traditional Chex Mix with more flavor added in each savory bite with Chex Mix: More Flavor.