beverage trends

New Report Shows Largest National Reduction in Beverage Calorie Consumption

Independent analysis marks third consecutive year of notable calorie declines as sales volumes continue to increase

September 30, 2020

Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.

NEW SPEAKER ADDED... 2020 NEW PRODUCTS CONFERENCE — A VIRTUAL EVENT

Sugar Reduction, Strategies & Solutions for Beverages

Speaking at New Products Conference: Andy Dratt, Imbibe & NEW SPEAKER ADDED... Wesley Boas, WW (formerly Weight Watchers)

August 14, 2020

No Comments

NEW SPEAKER ADDED... Finding the sweet spot for taste, texture and nutritional profile is a challenge for beverages because consumer sentiments about desired product attributes often change.

3 Key Trends in the US Beverage Market

Coffee, tea, and energy drinks are among the important beverage segments finding increased sales through mashup formulations

March 20, 2019

No Comments

Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.

Clean-Label, Non-GMO Products Growing Steadily, Performing Well

Consumers avoid additives/preservatives, seek labels with simple ingredients

October 8, 2018

No Comments

According to Rockville, Md.-based Packaged Facts, clean label is defined by consumers globally as no pesticides/chemicals/toxins (31%); free from allergens (24%); no GMOs (23%); minimally processed (16%); simple/short ingredient lists (11%) and transparent packaging (7%).

Imbibe Releases Mid-Year Flavor Trend Analysis

The most popular flavors right now are associated with better-for-you ingredients

July 3, 2018

No Comments

The most popular flavors right now are associated with better-for-you ingredients, provide an enhanced sensory experience, and/or have added function.

Fluid Observations: Beverage Trends for Product Developers

Imbibe shares trend insights from Natural Products Expo West

March 21, 2018

No Comments

The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go.

Kefir Formats Fermented Dairy Drinks

The US pioneered the kefir market in the west and brought value-added options in resealable plastic bottles to the mainstream market

March 17, 2017

No Comments

While kefir launch numbers are still limited globally, Innova Market Insights data indicate that they grew more than three-fold between 2011 and 2016. This is despite launches in the overall drinking yogurt/fermented beverages sub-category rising by a much more modest +60%.

2017 Beverage Industry Trends

Seventh annual EcoFocus worldwide study reveals key beverage industry growth sectors

January 16, 2017

No Comments

Changing demographics and purchasing behaviors make it crucial for beverage industry leaders to understand and capitalize on key consumer insights that identify growing trends. Evergreen Packaging®, specializing in fiber-based packaging solutions, has worked with EcoFocus Worldwide to identify four key trends from the annual EcoFocus Trend Study that reveals growing themes expected to impact the industry in the coming year.

Beverage Trends at 2016 NACS Tradeshow

With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products

Ray Ginsberg

December 23, 2016

No Comments

The National Association of Convenience Stores (NACS) hosted its 2016 NACS tradeshow Oct. 19-21 at Atlanta’s Georgia World Congress Center. With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products.

Specialty Beverage Innovation

Technomic 2016 Beverage Consumer Trend Report reveals emerging beverage preferences and opportunities in foodservice

September 2, 2016

No Comments

As with the case of foodservice in general, younger consumers drive away-from-home beverage orders, and tend to be more discerning about their beverages.