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Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.
NEW SPEAKER ADDED... Finding the sweet spot for taste, texture and nutritional profile is a challenge for beverages because consumer sentiments about desired product attributes often change.
Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.
According to Rockville, Md.-based Packaged Facts, clean label is defined by consumers globally as no pesticides/chemicals/toxins (31%); free from allergens (24%); no GMOs (23%); minimally processed (16%); simple/short ingredient lists (11%) and transparent packaging (7%).
The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go.
While kefir launch numbers are still limited globally, Innova Market Insights data indicate that they grew more than three-fold between 2011 and 2016. This is despite launches in the overall drinking yogurt/fermented beverages sub-category rising by a much more modest +60%.
Changing demographics and purchasing behaviors make it crucial for beverage industry leaders to understand and capitalize on key consumer insights that identify growing trends. Evergreen Packaging®, specializing in fiber-based packaging solutions, has worked with EcoFocus Worldwide to identify four key trends from the annual EcoFocus Trend Study that reveals growing themes expected to impact the industry in the coming year.
With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products
The National Association of Convenience Stores (NACS) hosted its 2016 NACS tradeshow Oct. 19-21 at Atlanta’s Georgia World Congress Center. With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products.
As with the case of foodservice in general, younger consumers drive away-from-home beverage orders, and tend to be more discerning about their beverages.