The Cherry Hibiscus Elixir combines tart cherry, floral hibiscus and a touch of citrus, delivering a balanced, culinary-forward profile. Each 7.5-oz. serving contains 5 mg THC.
Following an intensive three-month accelerator program, Shake Up Cocktails took home the top prize and $100,000 in capital and services. The InvestBev program helps emerging beverage brands sharpen go-to-market strategies and gain investor access.
PF Chief Editor Bob Garrison talks beverage flavoring trends and technologies with Emily Cruz, R&D Manager, at Talking Rain Beverage Co. This Preston, Wash., business offers a wide variety of better-for-you beverages under the brands Talking Rain, Sparkling Ice and now, new Popwell.
Competition includes California cannabis beverages, national hemp beverages.
May 7, 2025
Launched in 2023 by the L.A. Spirits Awards, the High Spirits Awards is a competition for cannabis-derived beverage products legally sold in California and hemp-derived beverages from anywhere in the U.S.
Debuting exclusively on Wana's hemp ecommerce platform are Wana Beverages, a line of ready-to-drink sparkling beverages crafted with hemp extracts, real fruit juice and other beneficial ingredients.
Beverage industry pioneer introduces cutting-edge approach to product creation
February 10, 2023
I.C.E. Labs, short for Innovate, Create and Enjoy, will maximize Talking Rain Beverage Company's ability to test products more efficiently on a smaller scale, generating consumer response over a six to nine-month basis.
The beverage maker intends to work with partners to create new and innovative dream flavor combinations
December 19, 2022
Bevolution is also launching a custom small-batch craft soda program. Bevolution will work with partners to create new and innovative dream flavor combinations. All the soda flavors are sweetened with pure cane sugar, never high-fructose corn syrup, to ensure the quality, flavor drinks.
Independent analysis marks third consecutive year of notable calorie declines as sales volumes continue to increase
September 30, 2020
Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.
Speaking at New Products Conference: Andy Dratt, Imbibe & NEW SPEAKER ADDED... Wesley Boas, WW (formerly Weight Watchers)
August 14, 2020
NEW SPEAKER ADDED... Finding the sweet spot for taste, texture and nutritional profile is a challenge for beverages because consumer sentiments about desired product attributes often change.