Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever private label, Odds & Ends. The launch of Misfits Market’s private label – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop.

The Ship-to-Home segment experienced the largest sales contraction, plummeting over 30% in March compared to a year ago, from $2.1 billion to $1.4 billion. The decline was driven by a 13% reduction in the number of orders placed by Monthly Active Users combined with a 23% drop in the average order value.

What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.

With open access to information, home cooking has never been more adventurous with kitchen cooks delving deeper into smaller regions across the globe to understand and adapt any nuance of spices or sauces that create something special to try.