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Besides companies that specialize in healthier frozen desserts, most major marketers of ice cream and frozen desserts have at least one product line positioned on the basis of its nutritional profile.
While total retail sales of prepared cakes and pies grew 24% from 2009-14 to reach $11.2 billion, frozen and refrigerated cakes and pies was the only segment to decline (2.4%).
The analysis shows consumers of frozen meals come a little closer to meeting Dietary Guidelines for Americans than consumers of quick service restaurant meals.