Marketers have addressed consumers’ health and nutrition concerns by introducing numerous healthier frozen desserts.
July 8, 2014
Besides companies that specialize in healthier frozen desserts, most major marketers of ice cream and frozen desserts have at least one product line positioned on the basis of its nutritional profile.
Few things are more American than baseball, blue jeans and apple pie, just so long as that apple pie is not frozen.
July 3, 2014
While total retail sales of prepared cakes and pies grew 24% from 2009-14 to reach $11.2 billion, frozen and refrigerated cakes and pies was the only segment to decline (2.4%).
Those who consumed frozen meals consumed 253 fewer calories than those who consumed a quick service restaurant meal.
May 5, 2014
The analysis shows consumers of frozen meals come a little closer to meeting Dietary Guidelines for Americans than consumers of quick service restaurant meals.