December 12/New York -- In 2009, Chloe's Soft Serve Fruit Co started as a small idea with the hope of filling a large void in the frozen treat market. Now a version of the popular Soft Serve Fruit is available nationwide as a consumer packaged good. Chloe's Soft Serve Fruit Pops, packaged for retail as 'Chloe's Naturally 3 Pops' come in strawberry, mango and raspberry 4-packs, each pop is 2.5 fl. oz.. The suggested MSRP is $3.99-$5.99. H-E-B is the first retailer to launch the product and national expansion of the retail brand will continue throughout 2014 through select retailers.

Made with just three ingredients: real fruit, filtered water and a touch of organic cane sugar, Chloe's Soft Serve Fruit Pops are rich with intense fruit flavor and have a creamy consistency created by the company's proprietary, three-ingredient Soft Serve Fruit process. The creamy Soft Serve Fruit is dispensed directly into the pop molds resulting in this unique treat with only 60 calories. Chloe's Naturally 3 Pops are dairy free, gluten free, fat free, GMO free, cholesterol free, free of all eight major allergens and are certified kosher pareve and vegan.