LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

Continuing to expand its popular Nature’s Garden line of products, Cibo Vita introduced Fruit Balls: Immune Booster, an innovative way to boost the immune system with vital minerals, vitamins and probiotics. The plant-based Fruit Balls are also filling, healthy and deliver flavor. 

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

PLT Health Solutions, Inc. announced that Earthlight® Whole Food Vitamin D has received approval of its Food Additive Petition from the USFood & Drug Administration, paving the way for this unique dietary ingredient to be used in food and beverages produced and sold in the United States. 

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Omya has rebuilt and expanded its calcium carbonate production plant in Orgon, France, creating a substantially higher capacity for its functionalized calcium carbonate product platform, a new packaging line and an on-site warehouse. The modern facility produces the company’s mineral grades for food, pharmaceutical, nutraceutical and cosmetic applications in accordance with the most stringent sustainability and quality standards.

KidsLuv, a vitamin enhanced, zero sugar kids’ beverage, introduced its newest flavor, Peach Me, I’m Orange. The new flavor will join the brand’s two existing flavors, Flying Fla-Mango and Starstruck Coconut.