Convenient, healthful, indulgent, great-tasting foods that also possess unique elements are key trends. G.C. Hahn & Company, a 158-year-old international supplier of customized stabilizers and emulsifiers, including hydrocolloids, proteins and lipid-based ingredients, offers many new food concepts possessing these characteristics.
“We are somewhat of a 'hidden' trend scout,” says Elke Lindau, manager of advertising and promotion, HAHN Group. “We are well known for analyzing trends and industrial technologies. Then, using our expertise and international experience, we define new product innovations and their chance for marketplace success.” An example of this is the development of whey and cream cheese-based beverages that can be formulated to have either a sweet, fruity or savory taste profile. The products not only perfectly match worldwide trends, but provide for desirable gross margin aspects and production efficiency, says Lindau.