From A.1. to Zwieback, American consumers have had a long love affair with Kraft Foods' branded products. As unchanging and firmly established as these products are, the technologies on which they are founded are part of an ever-changing landscape that provides both opportunities and uncertainties.
An inside look at Kraft Foods North America's (KFNA) R&D and quality efforts provides clues as to how one company not only meets these technological challenges, but makes them its own to increase consumer satisfaction and drive business growth.