Planting a tree when a baby is born and seeing it grow with the individual is an old custom present across many cultures, helping to celebrate life. In France, a baby formula from the Laboratoires Guigoz now allows parents of newborns to recreate this tradition, as the container features a link to a website that lets consumers fill out a form in order to have a tree planted in the name of the newborn baby, in collaboration with the Office National des Forêts (National Forest Office), a government organization which oversees planning for the regeneration and maintenance of forests. Consumers who have filled out the online form get a certificate specifying the species of tree to be planted and the forest where it will be located.
Sometimes, something as simple as relaxing is difficult--when consumers finally have time to sit down, their minds will still be racing with thoughts about the days ahead. In Mexico, Nestlé launched Nestea Moods--a range of iced tea mixes in convenient single-serve sachets, with the perfect quantity for a standard 500ml bottle of water. The “moods” in the product's name include: relaxing, purifying and energizing. All products are green tea-based and include other plant extracts to help achieve the mood. The relaxing variant is formulated with green tea and chamomile and has an apple flavor; the purifying one has a lime and lemon flavor and green tea extracts; and finally, the energizing variety, with a red fruits flavor, is formulated with green tea and ginseng.