On the Street -- Ganeden Helps Create Probiotic Pasta

August 25/Cleveland/PRNewswire -- Ganeden Biotech Inc. announced the launch of a new probiotic-enhanced pasta by Racconto, a U.S. importer-producer of private label and branded Italian pasta. The all-natural Essentials Digestive Health pasta line from Racconto marks the first probiotic-enhanced pasta available to consumers.

The Essentials Digestive Health line is available in three individually sold pasta varieties, including penne rigate, rotini and rigatoni. All three varieties come in 12oz packages and are enhanced with GanedenBC30. Additionally, the new pasta line is all-natural and a good source of fiber, with 2g of fiber per serving. The pastas will retail for $2.99 to $3.49.

"We are excited to work with Racconto to provide consumers with another healthy option in the pasta aisles of their local grocery," said Ganeden Biotech CEO Andrew Lefkowitz. "Thanks to the shelf-stable properties of GanedenBC30, probiotics are no longer confined to the refrigerated dairy section. Since pasta is widely consumed, this seemed like a great opportunity to expand the health benefits of probiotics."

In addition to being sold under the Racconto Essentials Digestive Health line, private label opportunities are also available for the pasta varieties.

From the August 31, 2009, Prepared Foods E-dition