Cold Stone, Jelly Belly Extend Partnership

January 27/Tendersinfo News -- Cold Stone Creamery announced a three-year extension to its successful licensing partnership with Jelly Belly Candy Company. The partnership will continue to make the premium Cold Stone Creamery Jelly Belly jelly beans available at a growing number of retail locations nationwide, as well as launch the products internationally.

Cold Stone and Jelly Belly first launched the licensing agreement in 2008, and the partnership quickly set the standard for licensing at Cold Stone. The premium line of Cold Stone Creamery Jelly Belly jelly beans, inspired by Cold Stone s signature ice cream creations, captured customers cravings and solidified a spot as Jelly Belly's #4 best selling jelly bean mix for 2010, per the company.

"Cold Stone Creamery is known for its innovative products and unmatched in-store experience. Our customers have high expectations for a premium experience with Cold Stone, so our licensing plan and our licensed products must deliver on that same promise," said Chris Henry, executive vice president of licensing for Kahala. "Jelly Belly is a great partner who embodies our same philosophy of quality and excellence. Together, we've been tremendously successful in providing customers the Cold Stone Creations they crave in a brand of jelly beans they love. The licensing partnership between Cold Stone and Jelly Belly is built on the brands shared standard for providing premium products at a fair price. The partnership also builds on the fun and creativity of the companies research and development teams, fostering collaboration between two of the leading innovation teams in the industry."

"At Jelly Belly, we saw tremendous opportunity in introducing an ice cream line, and a partnership with Cold Stone Creamery was the perfect way to bring it to life," said Rob Swaigen, vice president of marketing for Jelly Belly. "The experience and fun of Cold Stone translates well into our brand, as well as the compatibility of our premium products. With first year sales far exceeding projections, the success of this partnership is warranted by the numbers and we are excited to extend our partnership for continued success moving forward."

From the February 7, 2011, Prepared Foods E-dition