September 27/New York/Press Release -- Vita Coco co-founder and CEO Michael Kirban announced the appointment of Jeff B. Popkin as the beverage brand’s new vice president of sales. 

“As Vita Coco increases its sales leadership position in North America, we’ve been looking for the kind of operational talent that can manage growth in all channels strategically and profitably,” says Kirban. “Jeff Popkin is the ideal candidate and we’re pleased to have him on board.”

Prior to joining Vita Coco, Popkin worked at Red Bull North America for three years, where he oversaw a 650-employee distribution organization and lead revenue growth in his territory from $200MM to over $500MM in 18 months.  Before that, Popkin was ceo of beer distribution company KEG1, LLC.  Popkin’s accomplished career includes senior management and sales positions at alcohol and non-alcohol brands, including Coors Brewing Company and Mike’s Hard Lemonade.

 From the September 30, 2011, Prepared Foods' Daily News.