January 2012/Prepared Foods -- A study from the Organic Trade Association (OTA) finds some 78% of American families indicate they are choosing organic foods. “In a time when the severity of the economy means making tough choices, it is extremely encouraging to see consumers vote with their values,” said Christine Bushway, OTA’s executive director and CEO. “It’s clear that with more than three quarters of U.S. families choosing organic, this has moved way beyond a niche market.”
Per the OTA’s “2011 U.S. Families’ Organic Attitudes and Beliefs Study,” some four in 10 families say they are buying more organic products than they were a year ago. The “2011 Organic Industry Survey” found the U.S. organic industry grew at a rate of nearly 8% in 2010.