May 23/Lisle, Ill./PRNewswire -- Unilever Food Solutions' latest World Menu Report titled "Seductive Nutrition" finds that U.S. restaurant guests want the choice of eating healthier when dining out, but those good intentions do not always translate into action. While 52% of U.S. diners surveyed said they frequently look for healthy menu options when eating out, 70% prefer to treat themselves when they place their order. Nearly 40% of diners say the "healthy" option sounds less "tasty" or may not be as filling. To help diners overcome these barriers and change perceptions, Unilever Food Solutions is recommending a simple solution for restaurant chefs and operators called "Seductive Nutrition."
"Seductive Nutrition" is a new approach to menu development that nudges guests to choose a slightly "healthier" option when eating out. It includes a "Seductive Nutrition" tool that takes a before-and-after look at 10 top menu items updated with small changes to improve their nutrition profile, reduce calories and enhance their menu descriptions.