June 13/Whiting, Ind./PRNewswire -- A new survey from CouponCabin.com reveals that nearly three-in-four (72%) U.S. adults would be more likely to buy organic food items if they were less expensive than regular grocery items. This survey was conducted online within the U.S. by Harris Interactive on behalf of CouponCabin from May 21-23, 2012, among 2,212 U.S. adults ages 18 and older.
While organic food items are often the healthiest option, 45% of U.S. adults said they never or rarely seek out organic food items. On the flip side, 52% said they seek out organic food items when food shopping at least sometimes.