July 16/Chicago/PRNewswire -- New research from Mintel reveals that just over two-thirds (67%) of Americans choose healthier foods to stay well.
"Consumers are more aware than ever of their own nutritional deficits, and what poor eating habits can do in terms of their long-term health," says John Frank, category manager, CPG food and drink reports at Mintel. "As a result, today's consumers are seeking out healthy food with greater urgency. However, skeptical or confused consumers aren't likely to pay a premium for healthier food, making it hard for manufacturers to justify investment in nutritional/ingredient upgrades."