AriZona notes it is an all-American company and was founded on the principles of perseverance and hard work, principles which DiMaggio embodied, along with grace, humility and the promise of the American Dream. "The Joltin' Joe drink will evoke DiMaggio's timeless legacy," a company release notes, "not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves."
Joltin' Joe is a light, all-natural drink made with natural espresso coffee and contains 80mg of caffeine, RebA -- a natural sweetener derived from the stevia leaf, and 50 calories per 8oz. serving. Like all AriZona beverages, it contains no artificial flavors, colors or preservatives.
Joltin' Joe is packaged in 16oz. aluminum cans that feature Joe DiMaggio as well as historical photos and headlines from his 56-game hitting streak that captured the nation's attention and imagination – a record unbroken to this day. The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.
Joltin' Joe joins AroZona's growing portfolio of iconic athlete beverages. Now, in addition to the widely popular Arnold Palmer half & half and Jack Nicklaus' Golden Bear lines, Joe DiMaggio's carbonated espresso drink, Joltin' Joe, has officially joined AriZona's hall of fame.