November 13/Horsham, Pa. -- For the first time Weight Watchers is officially endorsing a branded product in the bread aisle – Arnold/Brownberry/Oroweat Sandwich Thins rolls, the original 100-calorie thin roll . Each of the six flavors has a PointsPlus value of 3.
"Weight Watchers branded and endorsed products make it easier for consumers to make smart choices and identify the foods that can help them achieve their weight loss and weight management goals," said Hugh Dever, director of Licensing at Weight Watchers. "Bread and whole grains are such an important part of our diets and the Weight Watchers endorsement of Arnold/Brownberry/Oroweat Sandwich Thins rolls offers followers of the PointsPlus program the ability to easily enjoy these foods on the path to meeting their goals."