November 19/Valhalla, N.Y. -- Balance Bar Company announced its new Balance Bar Dark line. Available in three flavors all featuring dark chocolate coating -- Dark Chocolate Crunch, Dark Chocolate Coconut and Dark Chocolate Peanut -- this is the first nutrition bar line on the market to bear the well-respected Rainforest Alliance Certified seal. Select retailers will begin featuring the bars in December and they will be released nationally in early 2013.
"High quality nutrition that tastes great is a standard for Balance Bar and we are very excited to marry those core principles with improved ingredient sourcing," said Peter Wilson, president and CEO of Balance Bar Company. "Rainforest Alliance certification assures consumers that our cocoa beans are grown on sustainably managed farms that protect people and their surrounding ecosystems of water, soil and wildlife."