January 9/Mountain View, Cal./PRNewswire -- The demand for natural ingredients is growing in the North American shelflife extension food additives market, as consumers increasingly opt for healthier alternatives to conventional antioxidants, which are perceived to be unhealthy if consumed over a long term. Negative media reports about the side effects of synthetic ingredients have popularized natural antioxidants, such as green tea extracts, oregano and grape extracts. Customers are also partial to natural ingredients, as their clean label tags will earn them a positive brand image among consumers.
New analysis from Frost & Sullivan, "North American Shelflife Extension Food Additives Market," finds that the market earned revenues of $106.0 million in 2011 and estimates this to reach $197.8 million in 2018.