Döhler-Milne Aseptics, a joint venture founded in 2009 by The Döhler Group and Milne Fruit Products, has introduced a simplified brand to its customers.
"The new name is simply DMA," Tyson Jones, Sales and Marketing manager, explained, "and the new logo incorporates three key words, our core competencies, into the brand -- formulation, compounding and aseptics."
"We believe the new logo more clearly and directly communicates the company’s capabilities," Jones said. "At the same time, we think the new look adds a lot of energy to our brand identity by using exciting new photography and the natural colors associated with the flavors and ingredients the company works with."
"The ‘new DMA’ offers the same juice formulation, blending and compounding services and aseptic and non-aseptic quality packaging," Jones explained, "However, the new brand better conveys our capabilities; we see this as a clearer yet bolder approach to our target markets."