Lime-a-Rita has launched its much-anticipated new flavor: Bud Light Lime Straw-Ber-Rita.
March 25/St. Louis -- Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the number-1 top-selling new product in the alcohol category, according to the company.
Lime-a-Rita has launched its much-anticipated new flavor: Bud Light Lime Straw-Ber-Rita, an 8% alcohol-by-volume, flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.