Edy's parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine.
April 2/Oakland, Calif. -- The Edy's parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Edy's Fruit Bars, which will now be known as Edy's Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation -- Coconut Waters bars -- is the first national coconut water-based frozen fruit bars to reach grocery and supermarket shelves.
"The popularity of coconut water has exploded with more than 23 million U.S. consumers enjoying coconut water-based beverages. By blending delicious young coconut water with refreshing fruit, we've created a totally invigorating snack for coconut lovers everywhere," said Kerry Hopkins, Outshine brand manager. "We are delighted to offer new frozen snacks made with fruit and juice and, like our consumers, we promise to always be picky about what we put in our products," she adds.