The Haagen-Dazs brand has welcomed a new member to its family -- gelato.
April 18/Oakland, Calif. -- The Haagen-Dazs brand has welcomed a new member to its family -- gelato, a frozen dessert with an Italian accent that has the nuances and traditions of its homeland.
The Haagen-Dazs brand will formally introduce seven flavors of gelato: Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino. The introduction in the U.S. will be supported by an integrated marketing communications campaign that showcases the craftsmanship and richness of Italy, the decadence of gelato and the mystique of "La Dolce Vita" – the sweet life.