Technomic research finds consumers' prevailing mindset is to stretch every dollar.
August 21/Chicago//PRNewswire -- Have Internet deal sites become an ingrained consumer behavior, even as the economy slowly improves? Recent research by Technomic seems to point in that direction. For consumers, the prevailing mindset is to stretch every dollar.
However, when consumers consider a restaurant's value equation, they are thinking about much more than just price. Technomic's study identified numerous crucial elements versus second-tier factors, as well as how the value equation differs depending on when and where consumers are searching for a meal away from home.