Natural popcornThe notion that a product can be successful solely by helping consumers manage their weight is a thing of the past. Weight management foods and beverages of today must capitalize on well more than simply the obesity angle and promote their value as convenient, natural/organic or even indulgent. At times, a product will hit the trifecta of all three of those demands.

 ConAgra’s Orville Redenbacher has added Gourmet Naturals microwave popcorn, a 100% whole-grain snack that “shouldn’t leave one feeling guilty.” The varieties (Classic Butter and Sea Salt, Garlic Butter and Sea Salt, Zesty Pepper Butter and Simply Salted) promise 0g of trans fat and 50% less fat per serving than regular, buttered microwave popcorn.