iTi Tropicals says coconut water concentrate can help juice processors; become as significant as pineapple juice concentrate within five years.
iTi Tropicals, Inc. predicts that within five years, coconut water concentrate—as an ingredient–could be as significant as pineapple juice concentrate. Having helped launch coconut water in 2009, iTi says it has since tripled its own production capabilities and forecasts that demand for coconut water concentrate will only grow.
“Some of the cleanest, least-processed packaged foods on the market are 100% juice products,” says Gert van Manen, iTi Tropicals president. “Compare the ingredients in a 100% juice beverage to just about any other beverage—and most will have added sugar, many with unpronounceable ingredients. If ‘clean label' is a trend with consumers, then 100% juices can capitalize on this!