Many Boomers are concerned about developing and maintaining a holistic well being.
January 29/Rockville, Md./PRWeb -- With Baby Boomers numbering about 80 million and these consumers accounting for 44% of all households with annual incomes over $75,000, the segment is fast-becoming a focal point for the food industry. Central to the success of understanding this consumer demographic is Boomer Wellness, according to “Boomer Wellness: Culinary Trend Mapping Report,” by market research publisher Packaged Facts and CCD Innovation.
Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well being. For others, food behaviors are reflective of a robust discretionary spending capacity and a need to accommodate a busy lifestyle, like increased restaurant usage and using technology conveniences to order food.