NPD Group predicts U.S. consumers will be less concerned about sodium in the future.
As the U.S. Food and Drug Administration prepares to issue voluntary sodium guidelines for food manufacturers and restaurants, food market research by The NPD Group finds that U.S. consumers are less concerned about their sodium intake, and their consumption of foods with a low sodium or no salt label is declining and will continue to decline in the future.
NPD says this decreasing concern comes in spite of the fact that many U.S. consumers regularly consume more than the government recommended daily sodium intake of 2,300mg for the average person and 1,500mg for ages 50 and over.